Neurothinking Institute
Our Mantra
Our mantra is Survive, Disrupt, Align. This is the key to success for both individuals and organizations.
Clearly, we need to ensure our survival when events like the Covid-19 pandemic create new challenges we have no experience with.
But, while survival is essential, it is not sufficient. There is no way back to the ‘old normal’, so we must be prepared to be proactive and disrupt what we have been doing and how we have been doing it.
Finally, we need to adjust the way we live, work and compete. Our old practices are not all outdated, but we need to adjust them to align with the new, evolving environment. And we have to accept that we will need to keep on adjusting as our future develops in unexpected ways.
To this end, we have created two programs; The Resilience Bounce Back Playbook and The Neuromarketing Playbook
The Resilience Bounce Back Playbook
The Resilience Bounce Back Playbook is designed to help individuals improve their personal resilience and ability to effectively address threats and opportunities in their personal lives.
The Resilience Bounce Back Playbook provides users with neuroscience-based tools to address a range of essential challenges, including how to Kill Chronic Stress; Activate Your Willpower; Create Better Habits; and Get More Creative. Meanwhile the Know Your Own Mind and the 7 Golden Rules of Change programs provide a deep-dive into how the mind works, providing a solid foundation to address today’s challenges.
This program can be used by an individual or a workplace team. We offer attractive packages for organizations wanting to make the Resilience Bounce Back Playbook available to all employees, to help them adjust and prosper in this difficult environment.
For more information visit www.neurothinkingprograms.com
The Neuromarketing Playbook
The Neuromarketing Playbook contains a number of programs to address specific corporate challenges, including:
Survive, offering a massive collection of primes that can be used to boost revenue at minimal – or even no – cost. It also includes a do-it-yourself Brand Vision Archetype program, to help ensure all touchpoints are aligned with your intended brand strategy.
Disrupt is a collection of Disruption Strategies marketers should be aware of. In a completely new and changing operating environment, the choice of the right strategy is a critical decision.
Finally, Align includes programs covering marketing communications, shopper marketing and market research. The objective of the Align collection is to make it easy to identify neuroscience-based insights and concepts you can use to align your current marketing practice with the latest insights and the changed market and competitive conditions.
For more information visit www.neuromarketingprograms.com